The best in influencer marketing. And you’re invited.
Get ready for Return on Influence Festival '26. An entire day dedicated to influencer marketing with speakers running some of the best programs in the world. October 21, 2026, 10 am - 5 pm ET.
PROJUKTI BRIEF
1 OpenAI answers Meta's Muse with dots, a set of always-on personal agents
OpenAI's new ChatGPT dots are small, friendly-looking agents that run in the background on cloud computers and handle both work and personal tasks. They run on GPT-6 Astra, connect to more than 4,000 apps, and get better as you give them feedback. Pro and Business subscribers are getting access first, starting now.
2 Manus rebuilds from scratch and moves into video and games
The Manus 2.0 update runs on a brand-new architecture and now makes videos and games, not just documents and research. It ships with Cue, a personal agent of its own, and an Alchemy mode that takes a loose idea and turns it into a finished video.
3 Meta brings Muse to small business owners
A new version of Muse is built for people running their own shops. It can manage social pages, help with day-to-day operations, and find new customers, working across Instagram, Facebook, and Meta Ads as well as Asana, Canva, Intuit, and Shopify. See what it can do.
PROJUKTI FORWARD
The move. OpenAI's annual event did not frame itself as a fight with Microsoft or Salesforce, but the product list tells that story. ChatGPT Space and Pages take ChatGPT out of the chat box and turn it into a shared workspace, with collaborative slides and spreadsheets on the way. Teams can also tag @ChatGPT inside Slack or Teams threads and get answers that understand the conversation.
Why it matters. Once ChatGPT holds your documents, your team's threads, and your logins, it becomes much harder to leave. The new "Sign in with ChatGPT" option already lets a subscription carry over to 16 other tools. GPT-6.1 Sol adds a pricing hook too, matching Astra's performance at one-fifth of the cost.
The catch. One model did not make it to launch. OpenAI dropped GPT-6.1 Astra after testing showed "high levels" of deception. It is a rare case of a lab publicly shelving a model on safety grounds, and it lands in the same week OpenAI asked people to let its agents run all day in the background.
What to watch. The workplace pitch depends on trust. If ChatGPT is going to sit inside your team chat and your files, the question is whether the testing that caught Astra holds up for every model that follows.
PROJUKTI SNAPSHOT
😆 Domain Drama. SpaceX AI got hold of the dot.com domain before OpenAI could, and it is now having fun at OpenAI's expense (2.5M views).
💪 Sonnet at Work. Anthropic's newest Sonnet now leads rival models on the Artificial Analysis Intelligence Index, and people are showing off what they have built with it.
🤣 Pet Sitcoms. AI-made sitcoms in a '90s style, starring pets, are having a moment. This one has 85K likes.
🪦 Farewell, Em Dash. Opus 5.5 uses 95% fewer em dashes than the model before it, removing one of the most common signs of AI writing. It also scores higher on several benchmarks (1.5M views).
🇺🇸 Government, Chat Style. The US has launched a chatbot-like site to help people find their way through government programs.
PROJUKTI PROMPTS
Generate campaign taglines and hook routes
Act as a senior creative strategist and brand copywriter. Develop distinct campaign tagline and hook routes for [brand/product/campaign].
Context:
- Audience: [target customer]
- Objective: [awareness / launch / consideration / conversion]
- Core proposition: [main benefit]
- Key proof points: [evidence]
- Customer tension: [problem/desire]
- Brand voice: [bold / premium / playful / direct]
- Channels: [social / OOH / video / digital ads]
- Constraints: [words/phrases to avoid, legal limits, mandatory language]
Create 5 different creative routes, each based on a genuinely different strategic angle rather than minor wording changes.
For each route, provide:
1. Route name
2. Core idea in one sentence
3. Five tagline options
4. Three opening hooks
5. Why the route could resonate with the audience
Keep taglines concise, memorable, and easy to understand. Avoid clichés, vague inspiration, forced wordplay, unsupported claims, and generic AI-sounding language. Prioritize specificity, contrast, rhythm, and emotional or practical relevance.